What is Link Retargeting?

Poplab Agency
Poplab Agency Published on March 28, 2023

Link retargeting is a marketing technique that allows businesses to target people who have clicked on a specific link with personalized ads. It involves adding a retargeting pixel to a URL, which enables marketers to track and retarget people who have clicked on that link across various ad platforms.

Here's how link retargeting works:

Create a retargeting pixel: Set up a retargeting pixel with a platform like Google Ads or Facebook Ads.

Add the pixel to a link: Add the retargeting pixel to a specific link, such as a blog post or landing page.

Share the link: Share the link through email, social media, or other channels.

Retarget the audience: Once someone clicks on the link, they will be added to your retargeting audience. You can then show them personalized ads based on their interests or behavior.

Link retargeting allows businesses to target people who have already shown an interest in their products or services. For example, a company might create a blog post about a specific topic, add a retargeting pixel to the link, and then retarget people who clicked on the link with ads related to that topic.

Overall, link retargeting is a powerful way to reach a highly engaged audience and increase the effectiveness of your advertising campaigns. By retargeting people who have already shown an interest in your brand, you can increase the likelihood of converting them into customers.

Keep reading

More posts from our blog