A Google Tag Manager strategy is a plan of action that outlines how a business or website owner will use Google Tag Manager (GTM) to manage and deploy tags on their website. GTM is a free tool that allows website owners to add and manage tags (snippets of code) on their website without needing to access the website's source code.

Here are the steps to develop a GTM strategy:

Define your goals: Identify the business goals that the website needs to achieve. For example, the goal might be to increase website traffic, generate leads, or boost online sales.

Identify the tags to deploy: Identify the tags that are required to achieve your business goals. Tags can include analytics tracking tags, conversion tracking tags, remarketing tags, and other third-party tags.

Set up a GTM account: Set up a GTM account for your website and install the GTM container code on your website.

Configure GTM: Configure GTM to deploy the tags that were identified in step 2. This involves creating tags, triggers, and variables in GTM.

Test and validate: Test and validate the GTM configuration to ensure that the tags are firing correctly and collecting accurate data.

Monitor and maintain: Monitor the GTM configuration and make changes as needed to ensure that tags are firing correctly and collecting accurate data.

A GTM strategy can help businesses and website owners manage and deploy tags more efficiently, improve website performance, and make data-driven decisions. By following these steps, businesses can develop a comprehensive GTM strategy that helps them achieve their business goals and optimize their website for better results.